Brand Guidelines
Brand Purpose: A purpose is a cause, a belief, the very reason an organisation exists. It is something that an organisation is constantly working towards achieving, even though it might be practically unattainable.
Brand positioning: A brand’s positioning is what would not change about its business in the next 5 years. It clearly defines the brand’s place in the market.
Cosmetofood:
Purpose: Empowering the women of today and encouraging self love for women across the globe, we inspire women by engaging them in the entire process from procurement to selling.
Position: Safe,hygienic and organic professional range for salon and home purpose
TG: Women in the age group of
Home: 18 to 40 years
Salon: 20 to 55years of age
Attributes:
Main : Authentic
Top 3: confident , dependable, caring
USP:
- Authentic organic natural professional cosmetiques
- (You might mistake them as natural food because of their appearance and texture) needs rethinking
Tonality: Cosmetofood is an authentic organic professionally caring brand with proven formulations based on our years of expertise that brings an immense beautifying effect to be ever young and glowing without any side effects.
Bio Glam:
Positioning: Biologically efficacy proven cosmetics to glam you up instantly
TG: men & women in the age group of 18 to 45
Attributes:
Main: Passionate
Top 3: passionate, aggressive, enthusiastic, vibrant, vivacious
USP: Instant solutions to give glow and glam
Tone of the brand: Our product range is a testimony to passion and enthusiasm BIO GLAM as a brand has towards providing modern age quick solutions to millenials
Skinergy:
Positioning: Care at home cosmetics formulated with authentic organic ingredients from the source for efficacious solutions.
TG: men & women in the age group of 20 years to 45 years
Attributes: Main: Nurturing Top 3: consistent, reliable, nurturing, authentic
USP:
- Authentic ingredients from the source
- Efficacious follow up products for homecare
Tone: Skinergy is a quality conscious brand that evokes a sense of reliability and consistency in its customers. The brand promises to deliver efficacious skin, body and hair solutions to its customers at home.